Schooling
1981-1984: First three years of High School at
the Liceo Scientifico "A. Gramsci" in Florence.
1984-1986: Scholarship at the United World College
of the Adriatic. This is an international
College (more than 56 countries represented) accessible only to winners of a
scholarship. Lessons and exams are entirely in English. Attainment of the
International Baccalaureate.
February
1992:
Degree in Economics at the Università Commerciale Luigi Bocconi in Milan with 110/110.
1994-1995: Professional
courses: Stock Exchange Advisor and Documentary Credits and Export Credits at Centro di Formazione del Personale of Credito Italiano in Lesmo
(Milano).
2000: Media training, press and television
relationships crash-course at Hopscotch, Milano
Previous Working Experiences
1987-1990: Market research: interviewer, business
contacts and market analysis for Doxa S.r.l.
1990-1991:
Book
seller for the publishing house Giulio Einaudi Editore S.p.A.
1992 - 1994: Formative periods at the advertising firm
Mc Cann-Erickson Italiana S.p.A. and at BTP & P Associati, a PR company.
1994 -
1995:
Employed by Credito Italiano in a special three year programme for top
graduates.
1995 -
1997 : Employed
by the Eurisko Group as a Market Researcher (quali-quantitative analysis) in
the International Department of the firm.
1997-2000:
Employed
by the Norwegian Trade Council (Commercial Office of the Norwegian Embassy) as
an International Business Consultant. Job description : conduction of
market analysis for the feasibility of Norwegian exports in Italy (desk
research, face to face interviews with knowledgeable actors, reporting was
carried out in English). Business facilitator in the conduction of agreements
between Norwegian companies and Italian counterparts, local representative of
Norwegian firms, PR activities on behalf of Norwegian exporters with the local
authorities and the press.
May
2000 February 2001: Employed by Letsbuyit.com, an Internet company based in 14
countries. Country Manager, responsible for the operation of the Italian
office.
Since
April 2001:
Free lance Market Researcher: design, conduction and presentation of
qualitative market researches and BtoB desk researches. Client management (mostly
international ones).
Computer Know How
·
Spread-sheets : MS-Excel, OpenOffice
·
Word processors : MS-Word, OpenOffice
·
Graphics : MS-Powerpoint, Photoshop CS.
·
Internet : All the main applications.
·
Use of applications for Apple and video editing.
Other Experiences
- Lectures at the Marketing Course of Bocconi
University, Milan.
- Theatre writer and director
- Free-lance comics and article writer for Sergio Bonelli Editore S.p.A
- Group leader for adventure travels.
- Theatre teacher at the local junior school.