• As a qualitative market researcher:
• Taking the briefing and understanding the client needs.
• Providing a research plan and discussing cost forecasts with the client.
• Drafting the discussion guide both at a national and at an international level.
• Defining the right target for the research.
• Conducing Focus groups, in-depth interviews, ethnographic observations.
• Using methodologies that are agency-owned  (as TNS Needscope or Supergroups).
• Using specific techniques as eye-tracking, usability web (Camtasia), mobile usability camera.
• Using video-enhanced report methodologies by the adoption of video-editing software joined to usual PPT presentation (www.visualresearch.it).
• Managing de-briefing with interviewers.
• Writing reports.
• Presenting results to clients.
• Managing clients and guiding them through all the phases of the research.
• Acting as a cultural moderator with foreign clients explaining the local specificities and helping them to understand the differences and similarities in mental references.
• Drafting and coordinating international researches (presenting a common template, giving international briefing and de-briefing, harmonizing results).
• Research budgeting.

·        As a B2B consultant:

• Presenting the company services / “selling” the consultancy work.
• Carrying out desk research on the market area of interest for the potential exporter: reading data.
• Helping the exporter to understand from data the market, presenting the results and writing reports.
• Scanning the market for potential business partners.
• Taking contacts with potential business partners and presenting the clients’ needs and business potential.
• Working as cultural facilitator during the meeting between the exporter and the potential national partner.
• Helping to establish a start up company.
• Assistance during trade fairs.